SHUMIE
Restore your confidence
Brand Guidelines & Design Reference
Important: This guide is provided for design reference only. All final designs must be approved by the Shumie brand team before production or publication.
Primary Brand Colors
Pakistan Green
Primary Color
Industrial Green
Primary Alternative
Dark Green
Secondary / Dark Mode
Accent Colors
Sienna
Accent Color
Ivory
Light / Background
Lemon Chiffon
Highlight / Accent
Recommended Color Combinations
Primary Combination
Pakistan Green + Ivory – Use for main branding, packaging, signage
Premium Combination
Dark Green + Lemon Chiffon – Use for luxury/premium materials
Accent Combination
Pakistan Green + Sienna – Use for highlights, CTAs, special features
Light Background
Ivory base with Green or Sienna text – Use for documents, emails
Typography
Primary Font – Headings & Brand Name
SHUMIE
Restore your confidence
Playfair Display
Use for: Logo text, headlines, taglines, elegant displays
Secondary Font – Body Text
Shumie Cosmetics
Montserrat
Use for: Body text, descriptions, labels, navigation, UI elements
Logo Usage Guidelines
✓ Correct Usage
- •Minimum size: 40px width for digital, 20mm for print
- •Clear space: Maintain minimum 15px padding around logo
- •Use on approved backgrounds: White, Ivory, Pakistan Green
- •Always use provided logo files (PNG or SVG)
✗ Incorrect Usage
- •Do not stretch, squash, or distort the logo
- •Do not recolor or modify logo elements
- •Do not rotate or tilt the logo
- •Do not place on busy backgrounds or patterns
Color Usage Guidelines
🎨 Primary Green Usage
- ✓Main backgrounds on packaging
- ✓Logo backgrounds
- ✓Headers and navigation
- ✓Primary buttons and CTAs
- ✓Social media profile elements
🟤 Sienna Accent Usage
- ✓Highlights and borders
- ✓Secondary buttons
- ✓Decorative elements
- ✓Subheadings
- ✓Links and interactive elements
⬜ Light Colors Usage
- ✓Text on dark backgrounds
- ✓Light mode backgrounds
- ✓Document backgrounds
- ✓Highlight boxes
- ✓Contrast elements
📦 Packaging Applications
- ✓Product labels – Green background, Ivory text
- ✓Boxes – Green exterior, Ivory interior
- ✓Bags – Green front, Ivory back
- ✓Tissue paper – Ivory with green logo
- ✓Stickers – Green or Sienna accents
Do's and Don'ts
✓ DO
- ✓Use Pakistan Green as the dominant brand color
- ✓Pair green with Ivory for maximum contrast
- ✓Use Sienna sparingly as an accent
- ✓Maintain consistent color values across all materials
- ✓Use Lemon Chiffon for premium/luxury items
- ✓Ensure text is readable with proper contrast
✗ DON'T
- ✗Use bright or neon greens – stay with the earthy tones
- ✗Place Sienna text on green backgrounds (poor contrast)
- ✗Use more than 3 colors in a single design
- ✗Alter the hex values – use exact codes provided
- ✗Use black as a primary color – use Dark Green instead
- ✗Mix Shumie colors with other brand colors
Need Brand Assets?
Contact the Shumie brand team for logo files, templates, and additional resources
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