A Tappy and Essy Brand
We believe in the beauty of natural hair
Shumie was born from a simple truth: every woman deserves to feel confident in her natural beauty. We're here to help you restore your hairline, embrace your curls, and reclaim your confidence.
Our Story
From struggle to solution
Shumie began with a shared experience that millions of women know too well: the frustration of thinning hairlines, the disappointment of products that don't work, and the loss of confidence that comes with it.
As a Tappy and Essy Brand, we're part of a family dedicated to celebrating African beauty through innovation and authenticity. We combined traditional African beauty secrets with modern formulation science to create products that actually deliver results.
What started as a solution for ourselves has grown into a movement. Today, thousands of women across South Africa trust Shumie to help them restore their hairlines, grow healthier hair, and feel like themselves again.
We're not just selling products—we're restoring confidence, one woman at a time.
A proud member of the Tappy and Essy family
Tappy and Essy is a proudly South African beauty and wellness company committed to celebrating African heritage through innovative, natural products. Shumie carries forward this legacy with specialized hair care solutions designed for African hair.
Heritage & Innovation: Rooted in African beauty traditions, powered by modern science
Quality Commitment: Every product meets the highest standards of the Tappy and Essy brand promise
Community First: Built by African women, for African women, celebrating our unique beauty
What We Stand For
Our values guide everything we do
From formulation to customer care, these principles shape how we serve our community.
Confidence First
We believe every woman deserves to feel confident in her natural beauty. Our mission is to restore that confidence, one hairline at a time.
Natural Ingredients
Our formulas are crafted from the finest natural ingredients, inspired by traditional African beauty secrets passed down through generations.
Proven Results
We don't just promise transformation—we deliver it. Thousands of women have seen real, measurable results with Shumie.
Community Driven
Built by women, for women. We listen to your stories, understand your struggles, and create solutions that work for real life.
Growing together with our community
Real impact, measured in confidence restored
Thousands of
Happy Customers
94%
See Results
8-12
Weeks Average
4.9★
Rating
Ready to start your transformation?
Join thousands of women who've restored their confidence with Shumie. Your journey to healthier, fuller hair starts today.