A Tappy and Essy brand

We believe in the beauty of natural hair.

Shumie was born from a simple truth: every woman deserves to feel confident in her natural beauty. We're here to help you restore your hairline, embrace your curls and reclaim your confidence.

Woman with healthy natural hair

Our story

From struggle to solution.

Shumie began with a shared experience that millions of women know too well: the frustration of thinning hairlines, the disappointment of products that don't work, and the loss of confidence that comes with it.

As a Tappy and Essy brand, we combined traditional African beauty secrets with modern formulation science to create products that deliver results.

What started as a solution for ourselves has grown into a movement. Today, thousands of women across South Africa trust Shumie to help them restore their hairlines, grow healthier hair and feel like themselves again.

See real results

Proudly part of the family

A proud member of the Tappy and Essy family

Tappy and Essy is a proudly South African beauty and wellness company committed to celebrating African heritage through innovative, natural products. Shumie carries this legacy forward with hair care designed for African hair — built by African women, for African women.

What we stand for

  • Confidence first

    Every woman deserves to feel confident in her natural beauty. Our mission is to restore that confidence, one hairline at a time.

  • Natural ingredients

    Our formulas are inspired by traditional African beauty secrets passed down through generations, like Chebe.

  • Results you can see

    Simple, consistent routines built around what your hair actually needs.

  • Community driven

    Built by women, for women. We listen to your stories and create solutions that work for real life.

Ready to start your transformation?

Your journey to healthier, fuller hair starts today.

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