{"product_id":"shumie-shampoo","title":"Shumie Shampoo","description":"\u003ch1\u003e\u003cstrong\u003e\u003cspan\u003eShumie Moisture-Rich Cleansing Shampoo: Gentle Wash, Healthy Foundation\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h1\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eShumie Moisture-Rich Cleansing Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a sulfate-free, creamy formula designed to cleanse with care. It gently removes surface impurities—grease, dirt, and product build-up—without stripping your hair's essential natural oils or disrupting the scalp's delicate balance. This mild yet effective cleanser leaves hair feeling \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ethoroughly clean, remarkably soft, and deeply refreshed.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eAs the perfect first step in any regimen, it prepares afro-textured, natural, relaxed, and protective styles for optimal moisture absorption, setting the stage for stronger, healthier growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003e🔑 Key Benefits\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eSulfate-Free \u0026amp; Gentle:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Free from harsh detergents to protect your hair's natural moisture barrier and scalp health.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eEffective Yet Mild Cleansing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lifts away daily grease, environmental dirt, and residue without over-drying.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eMoisture-Retaining Formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cleanses while helping to maintain the scalp's natural hydration and comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eCreamy, Nourishing Lather:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Leaves hair feeling soft, manageable, and never stripped or brittle.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eUniversally Compatible:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Safely formulated for afro-textured, natural, relaxed, and chemically treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Perfect Prep:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Creates an ideal clean base for maximum absorption of Shumie moisturisers, oils, and hair food treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003e👩🏾🦱 Who Can Use It?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eNatural and afro-textured hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eRelaxed or chemically treated hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eDry, dull, or easily tangled hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cspan\u003eHair in regular braids, weaves, or other protective styles requiring a gentle washing routine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003e🧴 How to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eStep 1: Wet Hair Thoroughly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRinse hair and scalp completely with warm water to open the cuticles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eStep 2: Cleanse\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eApply a small amount of shampoo to your palms. Gently massage into the scalp and work through the hair shaft, focusing on the roots and areas with build-up. Add water as needed to spread the rich, creamy lather.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eStep 3: Rinse\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRinse thoroughly with lukewarm water until the water runs clear. Repeat only if dealing with heavy product build-up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eStep 4: Follow Up \u0026amp; Moisturise\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFor best results, follow immediately with a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eShumie conditioner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e or moisturising treatment like the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eShumie Hair Growth Spray, Hair Food, or Hair Growth Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to seal in hydration and support healthy growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003e👉 Use as needed\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e as part of your regular wash day routine—typically weekly, or according to your hair type and lifestyle.\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp class=\"ds-markdown-paragraph\"\u003e\u003cstrong\u003e\u003cspan\u003eReady for a cleanse that truly cares?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMake Shumie Moisture-Rich Cleansing Shampoo Your Wash Day Essential.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44727715201196,"sku":"SSHAM-100ML","price":99.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/6714\/8204\/files\/Shampoo_b1f7dd8d-f089-4a85-b73d-d4d74b6e565f.png?v=1764971536","url":"https:\/\/shumie.co.za\/products\/shumie-shampoo","provider":"Shumie","version":"1.0","type":"link"}