OUR STORY
Shumie is an African Brand brought to life to restore and boost confidence of women by introducing game changing products. Shumie blends the rich heritage of Africa and cutting-edge technology to create a curated line of clean, innovative haircare products
ACCESSIBLE EFFICACY
Performance-driven products at affordable price points to make perfect, healthy hair attainable for all hair types and budgets
"When I started our company in 2018 my dream was to create products that exemplified the awe and passion I feel about all aspects of African beauty, art and nature. I imagined products that existed in harmony with nature, embraced cutting edge technology and inspired thoughtful creativity from some of the brightest minds in beauty.
Today that dream is a reality. At Shumie, we harvest unique botanicals and other high quality natural ingredients and invest in the advanced research necessary to unlock their remarkable benefits. Over the years we’ve worked hard to make sure that the millions of people around the world who use our products experience real results and find real value and in doing so, help them become their most beautiful selves. Our journey continues with our new Haircare line of shampoos, conditioners and treatment products. With them we want to raise the standards for beautiful, healthy hair and I know that when you try them, you’ll find them to be unlike anything you’ve ever used. Here’s to hoping you find beauty, in yourself and in everything you do."
Co-founded by Esther in 2018, Shumie products blend the rich heritage of Africa with cutting edge technology to create a curated line of clean, innovative haircare products.
Shumie’s mission is to “to restore and boost women’s confidence” bring “strength to humanity” and improve the lives of everyday people using the power of science..
We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. We also believe that profit and environmental responsibility will increasingly work together as more industries find out that "nature works" for both sustainability and the bottom-line.
We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. we find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. we also believe that profit and environmental responsibility will increasingly work together as more industries find out that "nature works" for both sustainability and the bottom-line.
Shumie develops close working partnerships with certain communities and/or suppliers and seeks to use them as our primary source for specific ingredients. We frequently reference these relationships in our promotional materials. However, sometimes due to conditions beyond our control (e.g., drought, pests, and capacity limitations) these communities and/or suppliers are unable to meet our needs for an ingredient, including being unable to supply some or all of it. When such situations occur, Shumie uses additional suppliers to provide high-quality alternative sources until we are able to resume sourcing from the primary supplier
We believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. We find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. we also believe that profit and environmental responsibility will increasingly work together as more industries find out that "nature works" for both sustainability and the bottom-line. At Shumie we: • consider the life cycle analysis when developing packaging options • reduce the size, weight and production processes of packaging wherever possible • offer packaging that can be recycled whenever possible • use the most environmentally sound materials and as much post-consumer recycled (PCR) content as commercially possible without affecting the efficacy of the product. • use renewable energy to manufacture and fill our packaging in Blaine • challenge our packaging partners to meet the same standards
